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*********************************************************************************************************** Publicity, articles, news: I value your opinion, and would love to hear from you! What else would you like to see from PotatoMammaDesign? Click here to send a suggestion And now, enjoy the latest PotatoMammaDesign creations and news (scroll down to read)! *********************************************************************************************************** April 2008: PotatoMammaDesign Birthday Contest 2008 What, already a year older!!? On April 1st, my company turns 2 years old. Celebrate with me, and take part in the 2008 PotatoMammaDesign Birthday Contest! Tempting prizes, and taking part will only take you 3 1/3 minutes. Precisely. Just complete this contest entry form: click here to download the document. Submit at the latest by April 30!  back to top *********************************************************************************************************** March 2008: PotatoMammaDesign Shop updated Be prepared for excitement: a series of new steaming hot fashion illustrations has been added to the store! Some of the illustrations have been published internationally - now you can make them your own! The potatomamma store has now an amazing 212 individual items to choose from!  The potatomammashop is updated with many new products and illustrations! back to top *********************************************************************************************************** February 2008: PotatoMammaDesign published in playing card deck Some of you may remember, last year you could vote for your favorite illustrations on custom52.com. The illustrations with the most votes would get printed and published in a playing card deck. One of my designs is now included in the current custom52 card deck! Thank you again everybody who voted for my designs!  "Zoe" one of my illustration characters, is published in the card deck "cycle II" of custom52.com! To order the illustration card deck, click here: www.custom52.com Invited to fashion show in New York! I'm currently working on an illustration assignment for the hip fashion brand "Necessary Objects". What a cool surprise, the customer invited me to their fashion show in New York!  Necessary Objects fashion show, February 2008  How exciting, PotatoMammaDesign in the Big Apple! back to top *********************************************************************************************************** January 2008: PotatoMammaDesign got interviewed The British blog www.graphicdesignblog.co.uk interviewed PotatoMammaDesign. back to top *********************************************************************************************************** December 2007: Swarovski's Stella in the South Seas! While most of us are longing for something other than snow, "Stella", my regular illustration assignment for the Swarovski website, travels to the South Seas and enjoys the marvels of the underwater world. Not fair!  "Stella" in the South Seas, regular assignment for Swarovski.com back to top *********************************************************************************************************** November 2007: PotatoMammaDesign is now a GmbH On November 5 2007, I officially registered PotatoMammaDesign as a limited liability company.  Yes, I have reason to smile: I'm not "just" a freelancer anymore, but I own a registered company now! And what a cool name it is too – it's still fun to explain it to everyone who asks. And, believe me, everyone asks. Christmas stickers published in German magazine LISA These characters are a blend of the new PotatoMammaDesign vector-airbrush-pen technique and cute little doll-like characters that appeal to children and adults alike. "Ho ho ho!", what can I say!  Christmas sticker illustrations for German magazine Lisa. Illustrations from PotatoMammaDesign spice up girls' newsletters A new U.S. company called The Cupcakes Club (coming soon: www.thecupcakesclub.com) assigned me to illustrate cute girlie elements that they could use in the newsletters. The customers: 8 - 12 year old girls. The briefing was pretty open, any girlie object could be chosen for illustrations. Keywords: happy, fun, healthy, school, beauty, snack etc. The only requirement was to match the existing design style of the company, which looks like this:  (existing book cover of The Cupcakes Club, not created by PotatoMammaDesign) The illustrations I created for The Cupcakes Club looked like this:  What is this, you ask? Yes, another new technique! This is an acrylics look, with hand painted feel, funky yet cute colors, natural looking borders. Can you believe it, it's all digital! back to top *********************************************************************************************************** October 2007: New book available with cover illustration and design by PotatoMammaDesign This new book by NZZ Buchverlag Switzerland is in the stores now. This time, I got the assignment to not just illustrate the cover, but to design the whole book jacket. The book contains an entertaining and fun selection of stories from down under, told by NZZ's own reporter who regularly writes for NZZ. You can buy the book on nzz-libro.ch. Available only in German.  Book jacket illustration and design. back to top *********************************************************************************************************** September 2007: New watercolor technique developed for Swedish fashion brand A Swedish company chose PotatoMammaDesign for 3 fashion illustrations, to be used on the company's website and promotional material.  New technique: watercolor look! Created all-digital. Video about a book with PotatoMammaDesign on PAGE online Chris Ritke from 49sparks.com was the lucky first prize winner in the PotatoMammaDesign birthday contest (see April news). Get this – he was so excited about the book that he published a video of it on the German design magazine PAGE website! See the video on page-online.de.  Get a glimpse of the book in this video by Chris Ritke, 49sparks. back to top *********************************************************************************************************** August 2007: German magazine LISA chooses PotatoMammaDesign as regular illustrator! After collaborating with PotatoMammaDesign on a summer sticker series, Lisa asks me to regularly ilustrate for their column. I'm excited! Here are a couple of Illustrations that have been published since June 2007:  Which of those 2500 pictures from the vacations should we keep? That was the question of this Lisa article that was illustrated. The assumption of the text was that it takes a tremendous amount of time more nowadays to sort through all the digital photos, compared to the pre-digital age.  Can a woman be too trendy? The article of magazine Lisa that this illustration accompanied argued "yes!". The challenge in the illustration was to show an example of a ridiculously over-styled woman, yet not make her look ridiculous! I hope I caught it right in the middle there – I think she still looks hot! But, come to think of it... who would walk around like that in real life?  This is one of my current favorites! This Lisa magazine illustration was used as an eye-catcher to a text that wonders if shopping could be in the genes. Of course not! ;-) back to top *********************************************************************************************************** July 2007: You And Your Wedding magazine and DECO magazine love new technique! The U.K.-based wedding magazine You and Your Wedding and the German magazine DECO fall for the vector-airbrush-pencil technique, which I had developed for magazine FEMINA (news June 2007).  This illustration in You And Your Wedding magazine accompanied a text about current trends and tip to the topic "wedding dance". Here, showing the famous final "Dirty Dancing" pose. On the left and the right you see a close-up.  You And Your Wedding magazine published this illustration to the topic "show entertainment at the wedding". On the left side, you see a close-up of the illustration.  This illustration was published by DECO magazine to a text on the latest trend "Swarovski glitz", which is getting used everywhere, even in home decor! DECO liked this illustration character so much that they chose her to be the new character in all DECO illustrations! Horoscope illustrations for Tchibo Germany In a different technique (vector only), but nonetheless cute, Tchibo consumer magazine Germany published these horoscope illustrations from me this summer. The art director from the agency Konzepthaus, Munich, asked me to implement a Euro cent or paper money in each illustration, because the horoscopes were shown in the context with a special sale.  Horoscope illustrations for Tchibo consumer magazine Germany. back to top *********************************************************************************************************** June 2007: New illustration technique available! Vector illustration has long been, and is to this day, a big trend in magazine illustration. When I asked a selection of current and potential clients about this, however, some voiced a longing for a style just as hip, but with a more natural feel to it.  These ladies were created for a swimwear fashion stretch for the magazine Femina. The challenge was to give women shopping tips for specific body issues or styles, without offending them. The illustrations fulfill this request by being rendered in a playful, stylish way. New techniques in this style include using the airbrush tool for shading & volume of the skin, and using realistic-looking paint brushes in the strands of hair, for a looser & warmer feel.  The old and the new Swarovski "Stella". The Swarovski online team was very happy with the character, but was looking for a feeling of "transparency", "lightness", some dimension, and fewer outlines to loosen things up a little. On the left side, you see the old Stella, with the new version on the right. Swarovski's wish was granted by adding transparency where possible, shading on clothing for depth, lightening or removing outlines, adding painted strokes for a more natural feel, and softening the background colors.  PotatoMammaDesign first birthday contest a success! What an exciting outcome: 48 people from 16 different countries participated and celebrated my company's first birthday with me! Another big thank you to all the participants! Find out about the prizes, the winners, and read comments from the participants here.  Illustrators John Hollander (hollander.ch) and Astrid Mueller, after the PotatoMammaDesign 2007 birthday cotest prize draw. PotatoMammaDesign: new regular illustrator of DECO magazine, Germany Swarovski is no longer the lone company hiring PotatoMammaDesign for regular illustrations (Character design "Stella"). The design crew of the stylish lifestyle magazine DECO is admittedly smitten with the PotatoMammaDesign style, and has assigned me to all current and future editorial illustrations.  Editorial illustration for the May issue of DECO. The artwork illustrates a text that tells of a new automated flower watering system, ensuring relaxed vacations to all garden enthusiasts.  Keep an eye out for this person here – she will be a regular in future DECO magazines! The character was tailored to please the typical subscriber of the aesthetically pleasing home decór magazine. Find out which story lies behind this illustration in the May issue of DECO – in stores now! back to top *********************************************************************************************************** April 2007: Win one of 5 prizes in the PotatoMammaDesign birthday contest! On April 1 2007, PotatoMammaDesign turned 1 year old! The contest is now closed. You can read more, and see the winning illustrations and participants, on the PotatoMammaDesign contest page.  PotatoMammaDesign illustrates fashion stretch in New York! I went Big Apple! The magazine "Woman's Day" asked PotatoMammaDesign to create artworks for a 4 page fashion stretch and to replace the model in the photographs with hand drawn illustrations. If you live in the U.S.A. or Canada, get off your feet and to the next newsstand now to secure a copy of the April issue of Woman's Day! Apart from tempting recipes, useful tips on wellness and home decoration, you'll find 4 pages of PotatoMammaDesign illustrations plus a short introductory article on the artist. To view the article, click on the images below.       Pre-order an exclusive signed copy of "the big book of fashion illustration" at a 25% discount! The "big book of fashion illustration", which will also feature illustrations by PotatoMammaDesign, is expected to arrive in worldwide art stores in July 2007 (See also news from March 2007). I offer you an exclusive pre-order discount of 25% (shipping costs not included) for all orders before April 23 2007. Order now to secure your exclusive signed copy! Order or ask questions via email, click here ISBN 0713490454  back to top *********************************************************************************************************** March 2007: Buy new illustration book at 10% discount! "Illustration" is a great illustration reference book for art directors and designers, featuring over 580 artworks, amongst them, illustrations by PotatoMammaDesign. The book will be available in stores in spring 2007 - save your copy now!  Sorry, this preorder offer expired on March 23 2007. Please sign up for the PotatoMammaDesign newsletter for future news at the top of this page (signup form). For more information about the book, click here PotatoMammaDesign soon to be published in international fashion illustration book! "The Big Book of Fashion Illustration" is a visual bible for fashion illustrators and graphic designers, giving an unprecedented variety of approaches for illustrating fashion with hundreds of stunning images. Illustrators from all over the world (among them PotatoMammaDesign) show a range of approaches, techniques and styles. The book can now be pre-ordered online! In stores in July 2007. ISBN 0713490454 back to top *********************************************************************************************************** February 2007: Hear an interview of PotatoMammaDesign Interviewed by Chris Ritke from 49sparks.com. You can hear the interview on 49sparks.com, or click the play button twice to listen The magazine Young writes about the PotatoMammaDesign online store. To view the article, click here:  back to top *********************************************************************************************************** January 2007: Interviewed for the webzine of Adobe Korea. Read the interview of PotatoMammaDesign on Adobe online, or download the interview (pdf).
      back to top *********************************************************************************************************** December 2006: The PotatoMammaShop is ready for Christmas! New product additions for guys and girls of all ages. Christmas cards, mugs, posters, shirts, magnets, buttons, bibs and more... If you're getting worried about finding presents for your loved ones, this store is your answer! Visit the PotatoMammaDesign online store here.         New horoscope illustration concepts available for viewing Looking for new horoscope illustrations? PotatoMammaDesign just developed new image concepts. If you'd like to see more, or are interested in another style from my website, click here. I'll be happy to send you more information or make suggestions!       back to top *********************************************************************************************************** November 2006: Interviewed by Jeff Andrews Jeff Andrews is a big name in the artist community - next to being a professional designer himself, he hosts various online artist community websites. You can read the interview of PotatoMammaDesign on the designinspiration website.  back to top *********************************************************************************************************** October 2006: Interviewed by the Korean webdesign magazine The magazine w.e.b., www.websmedia.co.kr. published a 4 page interview of PotatoMammaDesign in their October issue. To download a pdf of the interview, click here:
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