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Newsflash November 2010:

Room of Design Zurich Appoints me as Exclusive Designer and Blogger

Room of Design, a unique hair atelier in Zurich, is known not only for its fashion-inspired styling, but also for its very special Jugendstil design and ambiance. When I recently treated myself to a festive up-do at Room of Design, I was surprised to hear that a place so full of inspiration doesn't have a blog! Three seconds later, owner and international hair and make-up artist Bjoern von Rotz, appointed me to be their exclusive blogger and blog designer for their brand new models and muses blog. Here's a sneak peek:


Come visit me there to be inspired by the style and fashion world!


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Newsflash August 2010:

Personalized Illustration and Blog Design for Wed Savvy

When Chicago-based Alison Pesche commissioned me to design and illustrate her blog, I was thrilled! Sophisticated fashion makes my heart flutter, and working with Ali meant I would be designing within my favorite combination: weddings and glamour.


A sneak peek of the Wed Savvy Blog


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Newsflash August 2010:

Launch of My New Blog for Brides
As you may know, I love to design for the wedding industry (visit my U.S. based company AstridMueller.com to see more). I'm excited to share that I just launched my own blog, where brides will get a peek into my design kitchen! I designed the blog myself, and the lovely Emily from Junelily did a fantastic job programming it for me.


A glimpse of my new blog for brides


Fashion Illustration and Blog Design for an Indian Wedding Specialist
I love cultural weddings. they always take my breath away with their kaleidoscope of patterns, gems and adornments. Needless to say, I was very excited to be able to illustrate and design the website and blog for Indian Wedding Card Boxes.


The finished Indian Wedding Card Boxes website and blog

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Newsflash June 2010:

Illustration and logo design for an event by Laurastar
Back in October 2008, I designed an ironboard cover for the international iron system specialist Laurastar. The company liked the female character so much that they decided to use her as a company icon from then on. This June, Laurastar is holding an all-day event for its employees, which they put under the motto "glamour, fashion, and Hollywood". I was very excited to be able to create a Hollywood-inspired update of "Laura", and an appropriately chic logo for the occasion!


These were the "Laura" illustrations from October 2008...


And proudly presenting: "Red Carpet Laura" and the event logo


Re-Branding of my U.S. based wedding illustration company
What have I been up to, you wonder? A lot! As you may have heard, I had to change the business name of my U.S. wedding illustration company (The authority of the region of Champagne, France informed me that I could no longer use the word "Champagne", despite the fact that my business has nothing to do with their beverage). I turned this challenge into an opportunity to re-design and re-brand my company with a new look and sparkle! Astrid Mueller is the new face of Champagne Promises, home to Astrid Mueller Exclusive (personalized wedding illustrations and stationery) and the Astrid Mueller Collection (which will be available in U.S. wedding stationery boutiques shortly).


branding, logo design for the main company as well as its two sub brands


Branding designs for My Wedding Concierge
How do savvy, modern women plan their weddings? By using My Wedding Concierge, an iPhone application designed to help high-end brides plan their weddings on the go!

I assisted My Wedding Concierge's founder, Phyllis Cheung, with branding her company. I created an illustrated character for her to represent My Wedding Concierge and to help communicate its unique place in the wedding industry. Keeping her target market and company vision in mind, we chose to depict not just a bride, but a stylish and polished career woman planning her wedding without missing a beat. To convey this, I designed My Wedding Concierge's illustration with a blend of sophisticated Manhattan socialite chic, a dash of silver screen glamour, and a vintage illustration style.


The feature illustration figure (character design) for My Wedding Concierge

The next step in helping to brand My Wedding Concierge was to create a logo. Designing one that reflected its target customers' cosmopolitan glamour while planning a wedding in the environment of an iPhone was the challenge! To marry these messages, I incorporated the shape of the iPhone into the logo as parentheses and used a modern font in combination with whimsical, traditional wedding touches.


Logo design for the iphone application My Wedding Concierge

For a unique brand appearance, My Wedding Concierge also commissioned me to design bridal avatars which iphone users can choose for their profile in the application:


Avatar illustrations for the iphone application My Wedding Concierge

I also creatd he blog header design for the company's blog, and assisted in the choice of fonts and colors of the website and blog.


Blog header design for My Wedding Concierge

And last but not least, I was My Wedding Concierge commissioned me to design icon graphics for the iphone application itself.


My icon graphic designs for the iphone application My Wedding Concierge


The website of My Wedding Concierge, with the logo and feature illustration I created for them


Blog header design and character design for Assila Events
At Assila Events, every client is a VIP, and to help re-brand owner Alissa Duhon's event planning company, I designed a sassy, professional character, blog header, and Twitter background. The character design serves as brand messenger and helps Assila Events to be memorable and different from competitors, in a professional and unique way.


Character design for Assila Events, featuring the fabulous owner herself!


close-up from the full illustration...


and the full illustration and blog header design on the Assila Events Blog


Editorial illustration for German home decor magazine
The magazine asked me to illustrate a text about storage facilities. As usual, the editorial team loves it when I feature their unique DECO character figure, which I've developed for them. The brief called for a bright color palette, with fashion flavor and eleance, and a dash of humor.


Illustration and character design for German magazine, DECO


Wedding illustrations
Of course I also created more wedding illustrations and stationery for brides and grooms! Visit AstridMuellerExclusive.com to browse my current portfolio!


bespoke wedding illustration, used on the couple's wedding stationery and cake topper


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